Keep It Simple, Stupid.

Hello all! I recently read an article which encourages people to narrow their focus to gain success. The impulse is to expand and the author says that confuses potential customers. I am going to give this a try. I have been struggling for a while, couple this with the bad news that my gf & I didn't get accepted into the craft fair we had applied to, and I'm looking to make improvements. Some things take a while and improvement is something all businesses must constantly look to but it's hard not to get discouraged. I wonder if I'm marketing on the wrong site; Etsy is primarily handmade stuff, and while all my products are derived from handmade art, many of them are printed out of a computer. I love Etsy and am going to stick with it. I may have to figure out a better production system.
So, to narrow my focus, I'm going to make less greeting cards. Although initially greeting cards was my main focus, they were always just an outlet for my art. I never said, "What can I paint to make a good birthday card?", I always said, "What kind of card can I make from this painting?" (Of course, I made many Christmas cards just for Christmas with that in mind, but sold none...) I know there are many factors at play but I'm going to give this advise a try. It comes from Handmadeology, which I respect alot.

What I am going to focus on is art prints. Mostly spiritual. I have a total of 21 Saint related product. This is not counting non Christian spiritual products of which there are 12. There are an additional 12 that are motivational or sober related that could be grouped into the spiritual catagory. That's 45 and there's still some Easter cards I didn't count because they have the Easterbunny instead of a spiritual theme to them. I have 83 products total so the remainder are landscapes, dino prints, and other non spiritual products. Now just to be clear, all my Christmas stuff is down, or there would be more of both catagories. Aren't you glad I'm telling you all this? My hope is that others going through the same struggle will be able to get something out of it even if it's just commiseration.

So I added some new prints along those lines. I've completed 3 more paintings in my "saint" series and I love them all. I've listed them as prints on their own, or as posters with some text to go with them. I've been visiting the gf's family and some old friends, so I've given up alot of creating time for that. I hope to redouble my output to keep offering great things to people.

Mystery Solved

That Awkward Moment When Everything Ceases To Exist

Patchwork Art Fair!

My girlfriend and I have applied to be in the Patchwork Craft show in Santa Ana this May. We haven't received word that we've been accepted but the best strategy is to act as if we have so we can be ready. We are going to label all our stuff, and make displays. It is our first show. We will be sharing a booth. We don't have a lot of money, but we want to be sure to cover all the basics. We could get a cash register for about $100, but I think that we can do with out it this first time until we can get an idea if this will prove profitable and how difficult it would be to deal with out one. We plan on having aprons with pockets to keep cash in. I think this will serve. I want to get a calculator with a printable tape to give as receipts. This can be had for $15, which is more doable than the $100 register. It cost $80 each to apply and our merchandise ranges from about $4 to about $50. I figure people coming to a street fair style craft show are probably not prepared to spend more than that in cash any way. We could also get a credit card reader for our phones ostensible free when we agree to a processing fee for each transaction. Again, I would like to start simple and complicate things as we become accustomed to what we are doing. I plan on keeping my prices the same as in my etsy shop. I would appreciate any advice or stories of experience you guys may have.

Change the world

The stunning new Kony 2012 video is going hyper viral right now and is entirely new to my experience. I have shared it on facebook & google+ as well as posting it on my senators' pages. If you haven't seen it, you should. It's a 30 minute youtube video intended to result in the arrest of Ugandan warlord known as Kony. It's told in a highly personal and moving fashion.
As with anything creating so much attention, its getting a fair ammount of criticism. I think the critics may come to regret their posotions. Sure, there are flaws in the filmakers aproach to this problem, and sure there are other ways to solve it. Yes there are countless other equally heinous crimes being commited in the world, but no one solution is perfect, and all this criticism can possibly accomplish is to keep Kony in power, an no one wants that.
This video is galvanizing the public like nothing I've ever seen before, and continued, sustained focus on this problem will solve it faster and more effectively than anything else.
Watch the video. Pass it on. Donate if you can. Let your reps in congress know this issue is important to you. Let's act together and change the world.

Salon's Woman Problem

I love Salon. That's why I have this blog here. (Not because of Julie & Julia, that's for sure!) But every once in while, they do something silly. Lately, it's been a string of articles with the words "Woman Problem" in the title. The latest is about the Oscars. Are you kidding me? The Oscars have a female catagory for every male catagory. True the majority of writers and directors are men, but that's the industry (and society) that the Oscars exist within, not the Oscars fault. I get the feeling that some editor read something in Google Anatytics that made them think that the phrase "Woman Problem" would get them more eyeballs. That is the kind of thinking that made Huffpo the load of crap it is today.

On Top of Everything I have a Cold.

Well, the holidays are over and I made it out alive. I didn't have a great Christmas retail season, but my business is still in the learning stages. One piece of mine on Etsy was chosen to be in 8 different treasury lists by the people who curated them. Several others were also in treasuries. I think it’s because I joined a team called “Etsy on Facebook”, or EOF. There are thousands of members, many of whom are buyers (not just other sellers) anyone can join, & they have “discussions” where you post your listings and you favorite someone’s listing and hopefully someone will favorite yours. Your favorites (and theirs show up as people browse through Etsy while they shop. the more of your listings are favorited, the better chance someone will who might buy it will see it. Another piece was favorited 14 times the first night I posted it.

That listing is an original landscape I painted specifically to sell as an original on Etsy. Many of my paintings were originally meant to be illustrations for cards or stories, & I don’t really want to sell them. So I decided that I should create some originals to sell at moderate prices. Night landscapes are my favorite non religious subject to paint, but as I am painting to sell, I’m painting things I think people are looking for. I will continue to do night landscapes and spiritual paintings, as well as block prints, but I am trying to expand my repertoire. Landscape (regular day landscapes), and I decided to paint woodland creatures too. I originally wanted to do a painting a day, but that is a tough goal to keep. I’ve painted a couple of paintings that didn’t come out because I didn’t give them enough time or have the right reference to work from or whatever.

To this end I purchased a poshod box with my Xmas bonus (thank you San Clemente Art Supply) it is a Sienna brand that I have had my eye on for some time. I got the medium [there is no small apparently; it’s like Starbucks; ) .] It fits in my new backpack that my girlfriend, Rose, got me for Christmas. I also got a tripod with a gift certificate that I got. (A poshod box is like a French easel that attaches to a camera tripod or can be used on a table top without the tripod) I got my first opportunity to use it today and went out to the hills near my girlfriend’s house. I could never have painted in that spot without the poshod box. As a watercolorist, I have talked myself out of getting it for a long time because any flat surface can be used to paint on (like a much less expensive TV tray for instance.) but on this hillside, I doubt I could have even set up a French easel which isn’t as adjustable as a tripod. The painting came out O.K. I guess. I was irritated that at the end I nearly wrecked it by putting in to heave a brush stroke on a branch of the tree in the foreground. Then I erased half the tree when I wiped it off. It was late in the afternoon and I had to get home, it was getting dark too, so I was really short on time. I fixed it pretty quick which was good, but also irritating because it took me all day to paint but only a minute to fill in what had been wiped away. Still I’m happy with it over all.

Finally, I am also creating bookmarks. One I made specifically to be a bookmark & another I made from an existing illustration. I hope all this begins to pay off soon. I really hope to begin to learn how to make this into my livelihood. This is the year to realize that the artists I know aren’t superhuman, their work isn’t any better than mine (mostly) and that I am just as much of an artist as they are and I should start acting like it. My next move will be to join the San Clemente Art Association.

Wish me luck.