article which encourages people to narrow their focus to gain success. The impulse is to expand and the author says that confuses potential customers. I am going to give this a try. I have been struggling for a while, couple this with the bad news that my gf & I didn't get accepted into the craft fair we had applied to, and I'm looking to make improvements. Some things take a while and improvement is something all businesses must constantly look to but it's hard not to get discouraged. I wonder if I'm marketing on the wrong site; Etsy is primarily handmade stuff, and while all my products are derived from handmade art, many of them are printed out of a computer. I love Etsy and am going to stick with it. I may have to figure out a better production system.
So, to narrow my focus, I'm going to make less greeting cards. Although initially greeting cards was my main focus, they were always just an outlet for my art. I never said, "What can I paint to make a good birthday card?", I always said, "What kind of card can I make from this painting?" (Of course, I made many Christmas cards just for Christmas with that in mind, but sold none...) I know there are many factors at play but I'm going to give this advise a try. It comes from Handmadeology, which I respect alot.